Why is the Brickell lifestyle one of the prime choices in South Florida? Brickell is the best place to live because is unequivocally, the center of Miami. It is the heart of the city’s financial, residential, and soon, commercial, universe, and it seemingly happened overnight.
The 2009 crash allowed an influx of young people (25- to 44-year-olds), who originally couldn’t afford the high prices, to call the neighborhood home and make the area the coolest place to live, play and work.
That diverse group of young professionals found themselves enjoying happy hours at Truluck’s, downing cocktails at Blackbird Ordinary, and belting out karaoke accompanied by a live band at Blue Martini. “They have their new condos in Brickell, so this is where they want to be.”
Why is the Brickell Lifestyle so desired?
The rise in Brickell’s popularity allowed for a surge in luxury, introducing high-end residences such as The Related Group’s Arquitectonica-designed Icon Brickell in 2009, which wowed buyers with its 28,000-square-foot spa and $5 million abstract “faces” sculpture garden entrance. Icon Brickell was a unique project that created a mass of wealth buyers and renters interested in the new Brickell lifestyle.
On the Icon Brickell property alone, there’s Cipriani Downtown, a David Beckham favorite; Cantina La Veinte, where Owen Wilson dined during Art Basel; and Fifty Ultra Lounge, where Pamela Anderson hosted a New Year’s Eve party. Around town, a similar transformation occurred with fine dining and high-end nightlife venues popping up, creating options for locals and visitors with varying tastes in Brickell lifestyle.
There’s the award-winning El Cielo, a Colombian restaurant from chef Juan Manuel Barrientos, that’s bringing life to the Miami River, and as Robertson of the DDA says, “has a romantic feel to it.” Komodo, in the heart of Brickell, is the brainchild of David Grutman, the South Beach nightclub king, and serves decadent dishes from lunch until the early-morning hours with a side of energy usually reserved for South Beach. Down the street, Peruvian restaurant Coya offers a members-only lounge with a seasonally changing cocktail list and exclusive events. And El Tucán delivers live shows during two nightly dinner seatings, creating a unique club atmosphere reminiscent of 1940s Cuba.
Many, like El Tucán, could be found in South Beach, but partners and founders Michael Ridard and Mathieu Massa (who also own Bâoli in South Beach) opted for the new bright lights of Brickell.
Residents also love Sidebar, a place where business people can loosen their tie and grab a cocktail among skater kids and local artists.
The catalyst in the urbanization of Miami is Brickell City Centre, the $1.05 billion mixed-use development that include luxury shopping, two residential towers, an East Hotel, and two mid-rise office towers. The development is a symbol for the future of Miami. Brickell City Centre offers luxury lifestyle, where people live, work, and play, and stay on the hotel side.”
Brickell City Centre create a hub within the urban core and fill in the gaps, allowing more Brickell residents to ditch their cars and live the city life they so desire. People stroll up on foot, ride a Citi Bike, or take the Metrorail or Metromover to dine at Quinto La Huella, sip cocktails at Sugar, and shop at Valentino, Chopard, or the 107,000- square-foot Saks Fifth Avenue.
On this cycle alone, Related Group has residential towers 1100 Millecento and My Brickell completed, and Brickell Heights—a two-tower, 690-unit luxury condominium with five rooftop pools and 50,000-square-foot Equinox and Brickell’s first SoulCycle studio—set for completion this year. The company also has SLS Brickell and SLS Lux Brickell Hotel & Residences in the works, separate projects in collaboration with hospitality group SBE that will welcome fine dining like Katsuya and offer a combination hotel and residence with amenities unparalleled in Miami. Possibly the largest project of them all, One Brickell, will contain three towers combining residential, hotel, office, and retail—continuing the all-in-one trend that is the wave of the future in town.
Colombo, who helped shape the Brickell skyline early on with Bristol Tower and Santa Maria (and Epic Residences and Hotel just across the river), is also playing a major role in what his company calls the “Manhattanization” of Brickell, with the addition of Brickell Flatiron, a 64-story residential tower that will be the largest of its kind south of New York. “Back then, buying a condo was about living in a house without the hassle of the house,” Colombo says of his first buildings. “Today, the perspective has changed, and the focus is on the convenience of living in the urban core.”
Among the conveniences of Brickell Flatiron when it opens in 2018 will be a rooftop gym, pool, and Sky Spa in a spot where Colombo opted for a common area instead of a multimillion-dollar penthouse in order to cater to the needs of the modern resident.
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